White label optics

Get started quickly with your own brand, without high stock risk

Would you like to start your own eyewear brand, but without an extensive customisation process or high minimum purchase requirements? With white label optics, you can quickly and easily purchase glasses from stock, featuring your own logo.

White label is ideal for start-up brands or companies that want to test the market first, with lower risk and short delivery times.

Woman wearing beige cat-eye sunglasses and grey blazer, collection for white label optics.

What does the white label process look like?

From selection to delivery within approximately two weeks. This is how we operate:

Selection from stock

You choose an eyewear model from our available stock collection.

Delivery of logo

You provide your logo that is applied to the glasses and packaging.

Visual by Euro Optics

Euro Optics provides a visual for approval before production starts.

Production

After approval, your white label order will be processed with a minimum order quantity starting from 100 pieces.

Delivery

Delivery will take place within about two weeks.

Get started quickly with white label optics

With white label, you choose from existing eyewear models that are available directly from stock. Your logo is added to the glasses and the packaging. Further personalisation of the model, material or colour is not possible.

This makes white label an accessible way to run your own brand, without the development process involved in creating a custom collection.

If you would like more freedom in the design, choice of materials and positioning of your collection, then a private label process is a suitable next step.

Stylish woman with dark hair, gradient sunglasses and gold earrings wearing a white knitted jumper.
Woman holds a pair of grey square sunglasses with transparent frames and gradient lenses for a portrait.

White label versus private label

White label focuses on speed and simplicity, while private label is suitable for brands that want complete control over design and positioning. White label is ideal for getting started quickly with lower risk. Private label offers more freedom and customisation for brands that want to grow.

Not sure which option best suits your situation? We are happy to help you decide.

Ready to get started with white label?

Would you like to launch your own eyewear brand quickly with a low entry level? Contact us and find out whether white label is the right step for your company.