Private label optics
More control over your brand, more margin on your collection
Would you like to develop your own line of sunglasses, reading glasses or optical frames? With a Private Label eyewear collection, you can create a unique brand, increase your margins and clearly distinguish yourself in the market.
Whether you already have an existing brand or want to launch a new concept, we guide you through the entire process, from idea to delivery and from market research to legislation and regulations. We do this with almost 50 years of experience in the optical world.
What does the process look like?
From initial idea to delivery within approximately 100 days. This is how we work:
Why choose your own eyewear collection?
As a retailer, you know how important brands are. With your own collection, you have complete control over:
- Positioning and image of your brand
- Price perception and return
- Models, materials, colours and finishes
- Independence from existing producers
You put together a collection that perfectly matches your target group and market position, with us as your experienced partner at your side.
Full support from idea to end product
We know the world of eyewear inside out. Thanks to our many years of experience, we guide every part of the process:
- Design and collection composition
- Technical drawings and samples
- Production and quality control
- Import and European regulations
- Delivery without surprises
You do not need to have any knowledge of production processes, certifications, or legislation. We take care of everything for you.
A reliable partner for your private label eyewear collection
Developing a bespoke eyewear collection requires knowledge and experience. This is why customers choose us:
Lower purchases, no additional costs
Lower minimum orders without import duty or VAT.
EU regulation regulated
Full compliance with European legislation.
ISO and BSCI included
Access to required certifications.
Quality and delivery assured
Guarantee of quality and handling.
We import the products for you and ensure a transparent and professional process.
Everything tailored to your corporate identity
Not only the glasses themselves, but also everything surrounding them is tailored to your brand identity. Consider:
- Packaging
- Promotional material
- Displays and presentation tools
Everything will be delivered in accordance with the agreed corporate identity and positioning.
Ready to start your own eyewear brand?
Curious about the possibilities for your brand or shop? We are happy to think along with you and provide personalised advice.
